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- i-did as a stepping stone to the fashion department of the HEMA
Seeing people flourish with a new employer. We get energy from that. We regularly contact former participants to ask how they are doing, what work has brought them and how they look back on their time at i-did. This time the story of former i-did'er Kaddy, who enjoys working at HEMA. Name: Kaddy Age: 43 years Now works at: De HEMA. Since 2019. What kind of work do you do there? “I work in the fashion department of HEMA, especially the children's department. There I do various activities such as manning the cash register, keeping track of stocks and giving advice. I find the direct contact with the customer the best of all. So far things are going so well that Hema has given me a permanent contract. I am very proud of that!” "At i-did you are immediately helped with organizing your life, you learn to become independent and make a plan for future work." How do you look back on your time at i-did? “I had no work experience before I started working at i-did. When I started I learned many different tasks in the studio such as sewing and stitching materials. At i-did you are also immediately helped with organizing your life, you learn to become independent and make a plan for future work. I thought it was a very nice time to get used to work.” What are you grateful for? “I-did helped me to find a suitable job. I now have a job that suits me very well. Otherwise I would not have been able to find something suitable. In my environment I advise some people – who have never worked before – to first gain a few months of work experience at i-did. And then take the step to other fun work.” i-did guides people to work I see you thinking. Everyone can go to work in these times if they want, right? Well, there are as many as 300,000 people currently on long-term assistance. They deal with multiple problems. In other words, problems in multiple areas of life. They want to, but need a little push. i-did offers them a workplace where they grow, learn and eventually move on to a regular workplace. Fotografie: Vera Claessen
- Founder DHM: “Circularity is possible, but you should not accept the status quo”
The construction and design of his building was the reason to start a search for acoustic decoration. Marc Martojo, founder of DHM, researched various sustainable options and came up with baffles, lampshades and workPODs made of recycled felt. The items are characteristic of DHM's industrial and characteristic building: "Everything is given a second life here." Learn, earn & return “Sustainable and social are the two basic components for us. The building here is all about learn, earn & return. Earn is central here, we are an organization that has to hold up its own pants. Results and financial returns must be made. But not at all costs. And the returns flow back into learning and our social activities. As Bill Gates says, there is a period in your life when you learn, a period when you perform and a period when you are social. We then say: why wait to return? From day one you are engaged in performing, learning and your social impact.” Everything gets a second life “I feel very strongly that the people who make up this company have a very social motivation and that is where they get their energy. I think it is very important that it can be felt and seen in everything we are. This is reflected in all the details of the property. "Social impact has been important from the start of our company. For example, when purchasing new furniture, we always look at whether we can use second-hand or circular items." For example, the track beams, which have had a lifetime, are now the stage for speakers. Our sofas come from the KPN lobby. Or the coffee maker – it ran on gas in the 60s and now it has been converted into a new appliance with a soul. Everything gets a second life here.” Don't accept the status quo “The first thing that comes to mind when I think of learning is a delegation that recently visited. They are responsible for the Dutch infrastructure of the future. The project managers were here and I explained how you can apply a financing principle for circularity and where the 'tension' comes in. If you upcycling, your cost structure will increase. Creativity is then required. By choosing an alternative product as a replacement from a completely different sector, you reduce the cost price and create space to produce at an attractive price. Where reuse then predominates. You could immediately see from the group that they became inspired and started to think differently. I always try to propagate learning and integrating the creative process. It is possible, but you should not accept the status quo.” You can find these types of recycled felt in the DHM building The baffles, lampshades and workPODs in the photos are produced with recycled felt in the types: Efteling Fairy Blue, Efteling Forest Brown, Efteling Golden Touch & Banking Grey.
- Designers in the spotlight: i-felt as the basis of amazing creations
Look we have a lot of creative ideas what is possible with, i-felt, our recycled felt. Yet we are pleasantly surprised by designers, furnishers and creatives who share the most amazing designs and applications with us. In recent months, full use has been made of the versatility of i-felt. A number of designs in a row. The Green Room - meeting room The warm atmosphere of this meeting room is perfect for when you want to get out of the static work environment. Because it is furnished with natural and sustainable materials in collaboration with local designers, it has a cocoon-like effect. The sound is regulated by the acoustic round islands with white recycled felt. Design & creation: agency Somewhere Else Felt like it - shopper Studio Macnas uses 'traditional craft and modern technology'. With a great fascination for making products without a footprint. They do this by using biodegradable materials. Studio Macnas has designed this shopper with a characteristic asymmetrical handle using Efteling recycled felt. Design and creation: Studio Macnas Planet Friendly - dog toy The Swedish brand Petgood carries its mission of 'more sustainable and transparent animal world' at heart. They produce a handmade dog toy from i-felt that is suitable for all dog types. The design in the shape of an insect is extremely strong. Any dog can safely use his teeth several times. Design and creation: Petgood These types of i-felt can be found in the designs above In the shared designs you will find three different types of i-felt: Efteling Fairy Blue, Power Green and Care White.