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About i-did

Mireille (founder & director of i-did) saw that her Kurdish friend, a highly educated refugee, was always unable to participate in our society. Then in 2009, Mireille founded i-did with the goal: social inclusion through work. i-did started as a Slow Fashion label and after many highs and lows, something had to change.


When Michiel (director of i-did) joined at the end of 2012, the enormous mountain of textile waste quickly came up in the conversation. How nice would it be if we can help to clear this waste up little by little? This has resulted in our beautiful recycled felt. At first they thought we were crazy, now years later we still show how much beauty can be made from old textiles.


At i-did, we not only want to offer people a second chance, but also raw materials. Every year we all throw around 200 million kilos of textile away, with the residual waste. We make high-quality design products from recycled felt; made of textiles that would otherwise be thrown away. We then use this recycled felt to make design products such as bags, laptop sleeves and acoustic interior products.


For example, blue bags are made from old KLM uniforms. All products made from recycled felt are made by people who, for whatever reason, have not or never worked for a long time. Thanks to the good guidance and coaching on employee skills, 70% of employees eventually find a paid job!

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our sustainable products

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